Good Good CEO and president step down amid controversial ad drama following late-night bashing of Callaway
Good Good President, CEO Step Down Amid Fallout From Callaway Driver Ad
Two senior leaders of Good Good, the popular golf‑focused YouTube channel and apparel brand, have resigned after a controversial promotional video spiraled into a corporate crisis.
President Joe Flannery, who had been in the role for only a few days when the advertisement debuted, announced his departure this week. Chief Executive Officer and co‑founder Matt Kendrick also left the company after publicly criticizing Callaway, the equipment maker that had partnered with Good Good on a new driver.
The turmoil began in late August, when Good Good released a short video promoting the driver it had co‑developed with Callaway. The spot featured co‑founder Garrett Clark physically shoving a female member of the brand to the ground. The clip was quickly removed, and both Good Good and Callaway issued apologies.
The backlash was swift. Callaway ended its partnership with Good Good, cutting ties just weeks after the launch. Good Good also lost its sponsorship with the PGA Tour for an event that had been scheduled for November. Several retailers pulled Good Good apparel from their shelves, dealing a further blow to the brand’s retail presence.
In a statement, Callaway CEO Chip Brewer acknowledged that the company’s internal review process for the ad “was not comprehensive enough.” He said Callaway had taken “appropriate internal corrective actions and significantly strengthened our approval procedures to help ensure this does not happen again.” Callaway confirmed it had approved the advertisement before it went live.
Kendrick responded sharply. On X (formerly Twitter) on Aug. 28, he posted:
“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it.”
In a subsequent reply on the platform, Kendrick indicated he was “not opposed” to pursuing legal action against Callaway, though that message was later deleted.
The announcements of the resignations came in a memo sent to Good Good staff on Wednesday by Alex Puchala, the company’s head of operations and finance. The memo informed employees that co‑founder Nahid Giga would assume the role of interim CEO while the board searches for permanent leadership.
Despite the upheaval, Good Good has continued to produce content. The channel, which boasts more than two million subscribers, resumed posting videos in recent days, signaling an effort to keep its community engaged while the brand works to repair its public image.
The departures leave Good Good at a crossroads. With a new interim CEO at the helm, the company must navigate the loss of its top executives, rebuild trust with partners and retailers, and chart a path forward after a public relations crisis that has reshaped its standing in the golf industry.